Figuring out and monitoring your key performance indicators (KPI’s) on your real estate website is one of the most valuable thing you can do. Once you figure out the metrics you want to improve and make those improvements, they’re yours forever.
Real Estate Lead Generation Idea: Try A Giveaway
Lead Generation Idea Fridays
A weekly series on a real estate lead generation idea to try.
Giveaways are a great way to connect with local people and generate leads at the same time. Before getting into it though it’s worth to note that doing a giveaway costs money and should be looked at for the long term gain. Think about this as a tactic to help you increase your sphere of influence, not a tactic for immediate ROI.
The leads you get from a giveaway for the most part (luck happens) are not going to be from people who are looking to buy or sell right away. If you nurture them over time and build real relationships with them though they could turn into a steady supply of referrals and buyers/sellers.
5 Psychology Real Estate Lead Conversion Ideas
One thing that is mind blowing but, true is that we all fall for the same persuasion techniques for the most part. With this being known we can study best practices and figure out how to apply them to our own businesses. Here are 5 great psychology ideas to use for your real estate lead generation.
Internet Marketing Channels For Realtors
With any online marketing technique that you try, the key to making it work for you is consistency. Find an outlet that you enjoy and dedicate your resources to it. Once you learn how that is working for your business then move onto the next channel with the most potential.
In this post were going to outline the online marketing landscape and it’s potential (our opinion) to your marketing efforts.
Redfin revealed AMAZING real estate lead generation tactics
Redfin just gave an amazing presentation on lead generation tactics that cost them millions to find out. The surprising thing is that most of these insights that help them get more leads are really simple and you can take action with these real estate lead generation tactics right away.
Watch the video if you have time, he’s great at presenting and very entertaining. If not the summary below covers it all.
Ask yourself this before buying .Realtor domains
First, .Realtor domains are awesome. They provide a really brandable domain that can position yourself as an authority in your audiences mind. These are some questions you should be aware of and ask yourself before making the full commitment to moving your web presence over to .Realtor.
Real Estate Video Marketing Tips For YouTube + Facebook
Video is one of the most effective forms of advertising on the planet today. Most people are lacking in this department because creating great videos that are actually entertaining is hard. With technology becoming more advanced, that’s not the case anymore. Adding video to your real estate brand is a great way to set yourself apart from the competition.
“On Facebook, people share videos 12 times more than linkes and text posts combined, and people “like” photos twice as often as text updates.”
“YouTube is the #2 search engine in the world.”
“75% of users visit the marketers website after viewing a video.”
“80% of internet users remember the video ads they watch online”
Top PPC tips for real estate agents of ALL TIME!
PPC through Google Adwords is one of the most effective ways you can connect with potential leads who need your real estate services right now. In this post were going to go over the most effective PPC (Pay per click) advertising tips of all time and how you can use them to get cheaper advertising with more impressions.
Sound to good to be true? It’s not, keep reading.
Email tips for Realtors from marketing pros
A question was asked: “In two sentances or less, what’s your single best email marketing tip, trick, hack or piece of advice”
Here are some of the great answers with quick break downs:
Design your emails as if your readers will only scan it. Don’t make it too formal and wordy, and aim for one CTA.
Have you ever recieved e-mails with huge walls of text? I do and I never read them.
Have a button on your e-mails (CTA – Call to action) that is a clear path/action for your leads to take
Cut the length of your email copy in half.
Now cut it in half again.
This:
Build something so valuable you’d be insane to give it away for free.
Go insane.
What do you have of value? Can be as simple as your time. Figure it out and give it away!
6 Safe Ways to Gain Traffic for Your Real Estate Blog & Website
Building a successful real estate blog or real estate website is more than just creating content—it’s about driving targeted traffic and connecting with your target … Read More