We originally published this post in 2014. In 2019, we’ve updated the page with fresh examples to support and inspire real estate professionals.
If you’re having trouble converting your visitors to leads on your real estate website, a testimonial can be your golden ticket. A well-executed testimonial immediately shows viewers you’re worth working with, builds a baseline level of trust, and can help drive more traffic to your page over time.
But it’s not always easy. This piece will deliver actionable strategies and examples for sourcing and designing quality real estate testimonials — and steering clear of mistakes.
As a Realtor, you’re the product.
Testimonials are your reviews.