5 Types Of Content Every Realtor Should Be Posting

If you’re a real estate agent looking to build your social media presence, attract prospective clients, and grow your real estate business, creating and sharing the right content is essential. With an effective content creation strategy, you can connect with your target audience, showcase your expertise in the real estate market, and drive engagement across your social media channels.

Below are five powerful types of content that every Realtor should incorporate into their marketing strategy to attract buyers and sellers while establishing themselves as a trusted authority in the real estate industry.

1. Local Market Updates

Keep your audience informed about market trends.

Providing regular updates on the current market—including the current average selling price, inventory levels, and market trends—is one of the most effective ways to connect with your audience and build your reputation as an expert in your area. People are constantly curious about the status of the housing market, whether they’re planning to buy, sell, or simply stay informed about home sales in their community.

You can create monthly blog posts or social media content highlighting changes in the real estate market, such as rising or falling prices or seasonal trends. Enhance your posts with high-quality photos, infographics, or short videos to make the information more engaging. Including detailed breakdowns of statistics and market conditions will position you as a knowledgeable and reliable source of valuable information.

Don’t forget to include a clear call-to-action (CTA) at the end of your post, like:

• “Sign up for our monthly market updates!”
• “Get insights on the latest market trends in your inbox.”

 

 

2. Neighborhood Updates

Showcase your expertise and community involvement.

This type of content is less about numbers and more about what’s happening in your local area. Highlighting upcoming events, new local businesses, or community developments—such as a new park or school renovation—helps you connect with your audience on a personal level.

For example:

• Is a new coffee shop opening up? Write a local business spotlight about the owners and their vision for the space.
• Is there an annual festival or block party happening? Share event details and tips for attending.
• Is your city installing new amenities? Create a post discussing how these changes will impact the neighborhood.

This type of informative content doesn’t just engage your audience—it also helps improve your SEO rankings for local market searches. Being the first to blog about local happenings positions you as a go-to source for information about the area.

 

3. Your Listings / Open Houses

Take your property listings to the next level.

While most Realtors share listing posts and open house announcements, there’s often an opportunity to make these posts more compelling. Instead of simply copying and pasting MLS details, write an in-depth blog post about each property. Highlight key features, the lifestyle the neighborhood offers, and any unique aspects of the listing.

For example:

• Share a virtual tour or drone video footage of the home to give potential buyers a clear idea of what to expect.
• Include a neighborhood guide that discusses nearby amenities, local businesses, schools, and community attractions.

When promoting new listings on your social media accounts, use visually appealing, high-quality photos, create short, engaging captions, and include links to your full blog post. This approach not only showcases the property but also emphasizes your local expertise and ability to market homes effectively.

 

4. Buyer Questions

Provide content that addresses your audience’s concerns.

Every interaction with a buyer is a chance to learn what concerns or excites them most. Use these interactions as inspiration for your content creation efforts. Whether buyers are asking about financing, timelines, or making informed decisions, you can create blog posts and social media post ideas that address their concerns in detail.

For example, if a buyer asks, “What are the benefits of a virtual walk-through versus attending an open house?” you can write a post outlining the pros and cons of both options. Similarly, if a buyer asks about down payments, you can create an educational content series explaining financing options.

Additionally, following up with buyers by sharing your blog posts or videos addressing their questions via email marketing can leave a lasting impression. Use tools like Instagram Stories or polls to engage your audience further and boost visibility on your social media platform.

 

5. Seller Questions

Guide sellers through the complexities of the real estate process.

Just like buyers, sellers have specific concerns that you can turn into valuable information for your audience.

Common questions include:

• “What’s the best way to stage my home?”
• “How can I maximize my property’s value before listing?”
• “What’s the timeline for selling in today’s real estate market?”

Address these questions in your blog posts, incorporating client testimonials and success stories to build credibility. Share these posts as social media content or through email marketing to engage with past clients and reach future clients.

Consider creating a downloadable checklist or guide for sellers that helps them prepare for listing their home. Not only does this serve as a resource, but it also allows you to capture leads by requiring an email for access.

Bonus Content Ideas for Realtors

In addition to the five types of content above, consider incorporating these ideas into your marketing strategy:

• Local Business Spotlights: Feature stories about businesses that make your community unique. This reinforces your connection to the area while supporting other entrepreneurs.
• Team Member Features: Introduce your team members through posts that highlight their roles, experiences, and personal stories to humanize your brand.
• Happy Clients: Share photos and stories of satisfied buyers and sellers to create social proof and inspire trust.
• Virtual Tours and Video Content: Use video tours and drone video footage to capture a property’s best angles and appeal to a tech-savvy audience.
• Community Involvement: Post about your participation in charity events or other local initiatives to show your dedication to the community.

Conclusion: Build Connections Through Strategic Content

Creating and sharing the right content can transform your real estate business by building trust, boosting your social media presence, and attracting both prospective buyers and potential clients. By consistently posting about the local market, answering client questions, and showcasing property listings, you’ll demonstrate your local expertise and keep your target audience engaged.

Don’t forget the power of real estate flyers in your marketing toolkit. FlyerCo offers a wide range of customizable, high-quality flyers designed specifically for real estate professionals. Whether you need eye-catching property listings, open house announcements, or local market updates, FlyerCo provides the tools to create professional flyers that grab attention and drive engagement. Incorporating FlyerCo into your content strategy ensures that your real estate marketing efforts are visually appealing, impactful, and effective.

To stand out in the competitive real estate industry, focus on delivering informative content that meets your audience’s needs while showcasing your unique value. With a thoughtful approach to content creation and tools like FlyerCo, you’ll not only gain new clients but also build long-lasting relationships with your community.

What other real estate content marketing ideas have worked for you? Share your suggestions in the comments below—we’d love to hear them!