When it comes to generating leads online, having a valuable and informative blog is one of the best ways to drive more organic traffic to your website. One of the hardest parts of maintaining a blog is coming up with consistently great content. With that being said, there are definitely some topics and ideas that will always be of value to your audience that you can use.
Include posts that target millennials
Millennials who are looking to buy a home start their search online to get information on the home buying process. They are also online reading reviews prior to going with an agent. As a real estate agent, you have a golden opportunity to share your local expertise by supplying valuable content. That really is the key to boosting your clients within the millennial market.
When thinking of topics it is a good idea to have a home buying guide for beginners and also posts with videos. Up to 80% of millennials take into account video content when making a purchasing
Write about kid-friendly activities in your area
Young parents looking to move to a new area make up many of the home buyers today. A great way to connect with them is by writing content about the great activities that exist in your area. Doing this will put you at the forefront as these buyers are researching how family-oriented the area is.
Include Zillow data in your posts
Zillow is by far the leading online real estate website with upwards of 100 million users every month. They also produce very helpful data that would be great to share in a blog post. Their free Zillow Group Report on Consumer Housing Trends has tons of great info on home buyers and sellers, renters, home improvement, lending, etc.
Write about area regulations that could affect buyers and sellers
State-specific regulations are a subject that the larger sites like Zillow do not have knowledge of nor the resources to write about. This opens the door to a great opportunity for agents to take advantage of these country and state-specific keywords while boosting their credibility with potential clients.
Write about the process of flipping houses in your area
When it comes to flipping houses, one of the key things an investor needs is a top-notch real estate agent who can provide them with sound advice. For this reason, writing content related to fixing and flipping houses in your area is a great idea.
Home renovation advice
Homeowners at some point will have renovations on their minds. This is where your expertise can serve them well. Provide content on how renovations could potentially affect the value of their home. Furnishing them with data and your expert opinion on what buyers are in the market for can be priceless information for them.
Information about buying a parcel of land
Pretty much all bloggers have content related to buying or selling a home. Give thought to getting more specific by putting out content related to buying vacant land.
Provide weekly posts on the latest mortgage industry news
Getting visitors to come back to your site, again and again, is the end goal of your blog. A great way to achieve this is by writing weekly roundup posts about any useful market metrics, recent sales, mortgage updates, and more.
Guide on relocating
People are moving all the time and it can be both an exciting and stressful experience. As with any life change, many people turn to the internet to research information. For this reason, writing posts about the relocation process is a great way to get in front of people who are new to the area or have a move coming up.
A checklist for home sellers
If someone is selling their home on their own, they are definitely in need of information regarding how the selling process works. Putting together a seller’s checklist is a great way to target the FSBO market. Making it into a checklist or infographic instead of an article will prove especially helpful. This type of content can really provide you with a treasure trove of additional ideas. You can also think about doing checklists for moving, home renovations, home inspection the list goes on.