Top 12 Real Estate Tools For 2019

In the ever-evolving real estate industry, the right real estate tools are essential for success. Whether you’re a seasoned real estate agent or a newcomer, the tools you use can make or break your career. As a real estate professional, you’re constantly juggling various tasks: lead generation, marketing efforts, managing client relationships, staying updated on market trends, and navigating the complexities of real estate documents. That’s why it’s critical to invest in tech tools and marketing tools that streamline your processes, increase your productivity, and ultimately help you close more deals.

This list of the top 12 real estate tools for 2019 includes everything from CRM systems to virtual tour solutions, ensuring you have the right tools to take your real estate business to the next level.

1. Harris Rules

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One of the best real estate agent tools for success in 2019 is Harris Rules. This real estate book has become a go-to resource for real estate professionals looking to up their game. It offers expert advice on everything from goal setting and time management to lead generation and selling real estate. What sets this book apart is its focus on working smarter, not harder, and providing actionable strategies for increasing sales pipeline efficiency.

Readers consistently praise Harris Rules for its straightforward approach to the real estate business, offering readers the framework needed to succeed in the competitive real estate market. This book is an indispensable tool for developing your own branding and improving your real estate marketing efforts.

2. Real Estate Coaching Radio

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Real Estate Coaching Radio, hosted by Tim and Julie Harris, is an excellent resource for real estate agents who want to learn from industry experts. This real estate podcast is designed to help real estate agents grow their business by providing valuable insights on topics such as lead generation tools, overcoming challenges, and managing client relationships.

A key feature of this podcast is its emphasis on overcoming obstacles like fear and procrastination, both of which can hinder an agent’s success. The tools and advice shared are particularly beneficial for agents looking to improve their real estate marketing strategy and expand their social media presence.

3. Why You Should Define Your Fears Instead of Your Goals

The right mindset is crucial in the high-pressure world of real estate. One TED Talk that has become a favorite among real estate agents is by Tim Ferris, where he discusses how defining your fears rather than your goals can lead to greater success. In real estate, where client interactions and high-stakes deals are commonplace, this mindset shift can help agents take on more calculated risks, improve customer journey management, and overcome common fears, such as rejection from potential clients.

This talk is particularly useful for real estate agents who struggle with stress or fear in their day-to-day work. It’s a powerful tool for developing confidence and refining your marketing efforts to attract high-quality leads.

4. Propertybase

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Propertybase is one of the most comprehensive customer relationship management (CRM) systems available for real estate agents. This tool is ideal for organizing contacts, managing client relationships, and streamlining real estate marketing. Propertybase integrates seamlessly with Salesforce, offering customization options to suit the needs of both small and large real estate businesses.

With features like lead management, email marketing capabilities, and integration with real estate portals, Propertybase simplifies client interactions. It also offers a real estate website and advanced reporting, helping agents track market trends and property values efficiently.

5. FollowUp

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Another great CRM system is FollowUp, which helps real estate professionals stay on top of their clients and leads. Built on Gmail, FollowUp integrates smoothly with your email, allowing for real-time updates and the ability to manage leads more effectively. This is a great tool for real estate agents who prefer working in a familiar environment while keeping their real estate documents organized.

FollowUp also lets you add key details about contacts, track communication history, and set reminders to ensure that no client is forgotten. This powerful tool aids in maintaining client relationships, nurturing leads, and turning more prospects into new clients.

6. Zoho CRM

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Zoho CRM is an excellent cloud-based solution for small to medium-sized real estate businesses. It’s mobile-friendly, so you can manage your contacts, leads, and sales pipeline on your mobile device while on the go. Zoho’s integration with tools like Google Drive and Microsoft Office makes it even easier to collaborate and manage important documents across your team.

Zoho CRM offers a variety of plans, including a free version and affordable paid options, making it accessible for individual agents and larger teams alike. With features like automated text messages, lead capture, and social media management integration, Zoho CRM is a great way to streamline your real estate marketing efforts.

7. Wise Agent CRM 

For real estate agents who need a budget-friendly solution, Wise Agent is a solid choice. This CRM tool provides all the essentials for managing client interactions and lead generation. It integrates with many marketing platforms like Google Calendar, Facebook for Business, and MailChimp, allowing agents to run marketing campaigns with ease.

With a free 14-day trial and affordable pricing options, Wise Agent is a great tool for individual agents or small teams who need to stay organized without breaking the bank. It offers key features like contact management, client relationship tracking, and sales pipeline management, all designed to save time and increase efficiency.

8. Open House Wizard 

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The Open House Wizard app is an excellent tool for collecting contact information during open houses. It also integrates with popular CRM platforms, making it a great addition to your existing real estate tools. This tool helps agents capture leads at open houses, nurture those relationships, and convert them into high-quality leads for future sales.

The basic plan is free, and you can upgrade for additional features like email marketing and CRM integration. With the ability to collect contact details and follow up with prospective clients, Open House Wizard is a must-have tool for real estate professionals hosting open houses.

9. Dotloop

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Dotloop is an industry leader in transaction management software for real estate agents. This all-in-one solution allows agents to streamline their workflow, collaborate with clients, and sign real estate documents electronically. Its automation features make managing transactions easier, and its visibility into real-time progress helps ensure everything stays on track.

With a free version and paid plans starting at $29/month, Dotloop is an essential tool for agents handling multiple transactions at once. The e-signature service it offers is legally binding and eliminates the need for paper documents, saving time and reducing errors.

10. Expired Listing Script 

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Expired listings are a goldmine for lead generation, but contacting these leads requires a nuanced approach. The Expired Listing Script by Kevin Ward offers a proven method for reaching out to owners of expired listings with a script that feels natural and builds rapport. This script has been widely adopted in the real estate industry and is an effective tool for real estate agents trying to capture quality leads from this often-overlooked source.

By using this script, you’ll stand out from other agents who may use a more generic approach, helping you convert expired listings into new clients and opportunities.

11. FSBO Listing Script  

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Another great lead generation tool is the FSBO Listing Script, created by Tom Ferry. For Sale By Owner (FSBO) listings present a prime opportunity for real estate agents, as the owners are usually motivated to sell. This script helps you approach FSBOs with confidence, guiding the conversation in a way that builds trust and highlights your value.

FSBO leads are some of the most motivated buyers, making them a great source of potential clients. By following this script, you can capture more FSBO leads and convert them into successful transactions.

12. Door Knocking Approach

While technology plays a huge role in modern real estate marketing, traditional tactics like door knocking can still be incredibly effective. The key to success in door knocking is confidence and personalization, which is why listening to experts like Kevin Ward can help improve your approach.

Door knocking allows you to connect directly with potential buyers and sellers in your community, offering a personal touch that many prospective clients appreciate. By leveraging other tools, such as your real estate website or social media posts, you can enhance your approach and build long-term relationships with clients.

Conclusion: Choosing the Right Tools for Success in Real Estate

In a constantly evolving real estate industry, staying ahead requires a combination of the right tools and strategies. The tools outlined above are essential for real estate agents and professionals looking to improve lead generation, streamline marketing efforts, and ultimately drive more sales. By incorporating CRM systems, transaction management tools, and effective lead generation strategies into your real estate business, you can increase efficiency, save time, and build lasting relationships with clients.

Marketing tools such as email marketing, social media management, and virtual tour software are crucial for standing out in a crowded market. Additionally, FlyerCo offers a powerful solution for creating eye-catching real estate flyers, which remain one of the most effective marketing materials for attracting potential buyers and sellers. With FlyerCo, you can easily design professional flyers that enhance your branding and help showcase your listings in a visually appealing way.

For more success in your real estate endeavors, make sure you’re using the right tools that align with your business goals, whether that’s managing leads, capturing high-quality clients, or improving your social media presence. Embracing technology and utilizing these tools will equip you to navigate the challenges of the real estate market and experience continued success in 2019 and beyond.

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