Top 12 Real Estate Tools For 2019

Having the right real estate tools at your disposal is key to succeeding as an agent.  We all know that being a real estate agent means you are constantly juggling a ton of things.  For this reason, you need the best tools that are going to help boost productivity, simplify your workload and streamline your workflows.

Here are 12 real estate tools every agent needs to take their career to the next level.

1. Harris Rules

best books for real estate agents

2019 was the year for this real estate book.  Debuting at number one in the real estate category, this book is not only for seasoned realtors but also newbies.  In this book,  you will find all the essential information you need to build up a successful real estate career.  In addition, you will find everything from goal setting to lead generation.

Readers think this is the best real estate book because it has valuable information from cover to cover that will help you work smarter and not harder.  In short, you get every tool you need to set yourself apart from the competition.

2. Real Estate Coaching Radio

Image result for tim and julie harris podcast

Tim and Julie Harris are a fantastic real estate team that hosts this real estate podcast to help coach their listeners on how to become better real estate agents.  They are on air Monday through Friday and always have valuable content to share.  You can catch everything from how to combat laziness to how to overcome your fear of rejection.

3. Why You Should Define Your Fears Instead of Your Goals

Real estate agents love this TED Talk because it teaches them the right way to achieve their goals.  Real estate is a high stress profession and this video will show you how to thrive.  Moreover, Ferris shows you how to face your fears head on so that you can then be able to successfully reach your goals.

4. Propertybase

real estate tools

Propertybase is one of the most robust CRM tools on the market. Therefore, it is highly popular among realtors.  It will help you organize all your contacts plus provide a robust list of features from website development to lead generation.   Consequently, the price point is a bit higher but with all the features you get, the cost works out to be pretty low.


  • $79/User/Month for up to 4 users

Why it’s a top pick:

  • Its framework is based on Salesforce so you are getting something that is super customizable and versatile.  For this reason, it is especially attractive for larger businesses.
  • The MLS is built into the interface.
  • You have the capability to send mass emails out.  You will no longer need to use another service for your email marketing campaigns.   This is a feature many CRM tools do not offer.

5. FollowUp

real estate tools

This is a powerful personal CRM tool that will help you organize and stay on top of your clients and leads. This software is built on top of Gmail which is a nice feature and it is affordable.


  • They offer a free trial
  • Starter plan: $18/month
  • Professional plan: $29/month
  • Salesforce Edition: $40/month

Why it’s a top pick: 

  • All your contacts are housed in Gmail so every action you take is done in real- time.
  • Knowing key details about your contacts is key to growing a relationship with them.  FollowUp lets you input key details about every contact.  Keep track of how you met and any other pertinent phone call details.
  • We can all be forgetful and reminders are a must.  FollowUp lets you set reminders to follow up with a contact so that you keep the relationship moving forward.

6. Zoho CRM

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This cloud-based CRM solution is geared towards small and medium sized businesses.  It offers tools like sales and marketing automation as well as lead management.


  • 15 day free trial
  • Offers a free plan that will give you access for up to 3 users.
  • The Standard plan is $12 per user/month
  • Professional plan $20 per user/month ($25 for month to month)
  • Enterprise plan $35 per user/ month ($40 for month to month)
  • Ultimate plan $100 per user/month, and must be paid on an annual basis.
  • Zoho CRM Plus is $50 per user.  This includes access to Zoho’s other products.

Why it’s a top pick:

  • Mobile friendly and can be accessed on iPad, iPhone and Android devices.
  • Integrates with several software solutions including Microsoft Office, Google Docs, Sharepoint and Google Docs.
  • This tool is affordable, feature rich and easy to use.

7. Wise Agent CRM 

This is one of the most popular CRM apps among real estate agents.  It is both affordable and feature rich.  It covers lots of features from lead generation to marketing and if you are working with a smaller budget, this app may be a great option for you.

What they offer:

  • Free 14 day trial
  • $29/month for up to 5 team members.
  • Go monthly or join the annual plan.
  • Integrates with Easy Agent PRO, Zapier , Real Geeks, Google Chrome Extension, Home Junction, HouseHunt, Facebook for Business, Google Calendar, Cloud CMA, Twitter and MailChimp.

8. Open House Wizard 

real estate tools

This app is popular because it not only collects contact details but it is also good for lead generation and nurturing.  In addition, it also integrates with 25 top CRM platforms so it is very versatile.  So, this is a good fit if you have a CRM in place.

What they offer:

  • Their basic plan is free and includes most features.
  • The CRM and the email packages are only $10/month.  If you pay for the year upfront, you get a 20% discount.

9. Dotloop

real estate tools

Dotloop is the industry leader for transaction management software.  It is an all in one solution that will help streamline your business.  It offers robust automation features along with visibility in real time of your transactions.

What they offer:

  • The free plan will let you track up to 10 transactions. The Premium plan is $29/month for unlimited transactions plus additional features.
  • All plans require a 12-month contract.

10. Expired Listing Script 

real estate tools

Expired listings are one of the most popular leads to access when it comes to cold calling.  So, you can pretty much assume they have been contacted a bunch of times already.  For this reason, you need to have a solid script down for your phone call to stand apart from the rest.  This script by  Kevin Ward of is one of the best.

Hi, is this (ABC)? Hi, (ABC)…my name is (XYZ) a local real estate agent….and I was calling about your house for sale… I guess you’re
aware by now that the MLS is showing your home is OFF the market…Click here to see the rest of this great script.

This is one of the most popular expired listing scripts out there and most others are based on this one.  There is a natural feel to the conversation and all the right questions are asked.  As a result, this leaves the person on the other line feeling like they had a great conversation and not like they just got off the phone with a pushy sales person.

11. FSBO Listing Script  

real estate tools

FSBO’s or for sale by owner, are considered great sources for leads.  They are motivated to sell which make them a prime prospect for you to “sell” yourself to them.  Tom Ferry has one of the best FSBO scripts out there.  Here it is:

Hi, I’m looking for the owner of the home for sale. This is (ABC) with (XYZ company). Click here to see the rest of the script.

12. Door Knocking Approach

Door knocking can be a successful strategy for getting new business if done correctly.  Listen to this video illustrated by our favorite Kevin Masters again on how to approach this timeless tactic with confidence.

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