7 Real Estate Marketing Tools You Should Be Using

Real estate marketing tools can help you get your listings in front of real people with as little time as you can spare.

As a real estate professional, you have a lot of things to juggle at once. Reinventing your approach to leads or how you close deals is a lofty goal that you may not have time for. However, the user-friendly tools below will help make it easy to modernize your approach to the real estate business.

With a focus on efficiency, integration, and innovation, these six real estate tools will provide the most bang for your buck. If you take some time to acquaint yourself with them and possibly use them in your day-to-day business, we’re sure they will provide an easier, more effective approach to something on your ever-growing to-do list.

#1.) Leadpages Helps You Close Sales

There are many lead management apps available, so it can be overwhelming to choose. Leadpages helps you create an engaging, elegant website while also providing lead management for your real estate prospects.

A few of LeadPages templates

This seamless, easy synchronization is helpful to combine listings, real estate agent information, and lead landing. If you want aesthetically pleasing organization all in one place, Leadpages is a valuable tool.

#2.) SignEasy Keeps Contracts Secure

What’s the biggest downside to the real estate profession? So. Much. Paperwork. SignEasy is a digital, cloud-based service that allows all of those official real estate documents to be housed in one place and digitally signed by the client.

SignEasy esignature
SignEasy’s tablet interface

It provides user-friendly visual cues so clients know how to complete their end of the bargain, along with notifications to let you know when those papers have been signed so you can close the deal quicker.

It also allows clients to log in and access their paperwork at any time if they have a question about something they signed.

#3.) Yelp

Clients turn to Yelp to help them decide where to have a cup of coffee or get their hair cut. If they’re embarking on a real estate journey to the end of making their biggest investment ever, they are likely going to do a bit of research on who they’d like to help them navigate the adventure. And if they’re doing research, they will likely turn to Yelp.

This user-review giant provides an opportunity for real estate professionals to outshine the competition and get noticed. Act your courteous, professional self, and when you complete a deal, sweeten it with a “welcome home” package or celebratory dinner. Once you’ve shown your appreciation and the deal has been a success, ask clients for a Yelp review. Soon, you’ll have stacks and stacks of stars drawing clients your way.

Pro tip: Include your Yelp profile link in emails and on your website!

#4.) FlyerCo Creates Custom Real Estate Flyers

While there are many new, integrated apps, some forms of marketing, like flyers, are a tried-and-true method for getting your name out to a neighborhood.

What’s refreshing about FlyerCo is their balance between customizable options and ready-to-go templates.

FlyerCo Templates
FlyerCo Templates

Easy, fast, and user-friendly, FlyerCo doesn’t require that you be a graphics designer to create an engaging flyer.

Choose from the templates, conveniently organized by basic to advanced or by the “mood” you want to impart. Simply plug in your professional information and you’re ready to go.

#5.) G Suite Organizes Your Marketing Efforts

A huge part of real estate marketing is keeping track of what you’ve done — marketing dollars spent, referrals given, ad spend invested, flyers sent, etc. Rather than try to rely on a pile of notepads and luck, G Suite, from Google, can help your marketing efforts from an oblique angle.

If work documents, spreadsheets, presentations, and basic email are not yet on G Suite, you are most likely not working as efficiently as possible.

G Suite is the number one integrated system in the world today, and it offers so much more than email. Downloading or saving content directly to your computer is no longer needed, as G Suite allows a digital file cabinet containing the most widely used, award-winning apps and programs. G Suite is also built for collaboration, so you can update a document or spreadsheet and allow someone on your team to edit or comment.

G Suite is able to sync with iOS and Android systems and offers other services, such as voice typing on documents; a sophisticated calendar, including settings such as time differences or travel time/navigation; and G Chats, with transcripts available.

#6.) Structurely Provides You with a Digital Assistant

Structurely provides impressive online lead response. Meet Aisa, your AI personal assistant who responds instantly to lead inquiries.

Securely Screenshot
Clients see something they’re interested on Zillow, are directed to your real estate agent page, and get an instant response from Aisa, including property details and information about open houses. Aisa’s responses are natural and professional and will engage your client right from the beginning when they’re interested in the property at first glance. They will never need a reason to seek help from someone else.

#7.) Everlance Logs Your Write-Offs

As a real estate agent, you undoubtedly keep track of listings, clients, neighborhood trends, loads of tax write-offs (if you’re considered independent), and your team. Mileage, office space, or purchases are part of the gig but are hard to constantly account for during your daily routine.


Everlance allows its users an easy way to log tax write-offs so you can spend more time nurturing leads and working neighborhoods. It tracks expenses and has impressive report-creation abilities.

Use Only the Tools You Need

The real estate game has so many moving components and complicated procedures; any tool that helps can make a big difference in productivity.

Sometimes the process of closing a deal with a client is long and arduous, and sometimes it’s so fast that it gives you whiplash. Balancing neighborhood stats, marketing yourself, in escrow deals, and serving clients, from first-time homebuyers to empty-nesters downsizing to retire, can often be more than a full-time job.

There are almost certainly some parts of the job you’d like some more help with. But no matter the nature of the beast, these apps and programs will help you do more, and do it better.

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