In order to have a complete real estate marketing plan, you have to include video if you want to be competitive. Your two main jobs as an agent is to grow your business and market your listings with the best available resources. When it comes to generating awareness and gaining customers, video is at the top of the list.
With that being said, many agents are not utilizing this key marketing tool. If you want to stay a cut above the competition and grow both your base and referral business, read on.
Whether it be certain property details or how it feels to enter each room in the house, there is not a better medium that can capture the essence of a home than video. Prospective buyers will get a deeper feel for the home before they even step foot in it. This is huge when today’s home buyers are really playing a major role in driving their own home search online and on mobile apps.
By now, you have hopefully started a presence on the major social media platforms (Facebook, Instagram and Snapchat). They each have come out with a “Stories” feature that allows people to share short snippets of video that are visible for only 24 hours. These types of videos provide you with an outlet to show your more candid and spontaneous side.
When it comes to real estate, you are not just selling a home but the dream that comes along with it. This will be where buyers create lifelong memories, raise families, celebrate milestones etc. Showcasing your listings on Stories offers so many possibilities from a marketing standpoint. You can do a virtual walk through, showcase all the special intricacies of the home, provide a view of the neighborhood etc. These video snippets will help you create a relationship between the home and the buyer.
Now let’s get into how you can start using Stories today to help you sell more.
Here are tips for using Instagram Stories to take your listings to the next level
Conduct a virtual tour
Doing an open house is great but a lot of work. Instagram Live gives you the opportunity to reach far more potential buyers. People love watching all that goes on with real estate from showings to behind the scenes and you will find people tuning in just to see what you are going to showcase. They may not be in the market to buy now, but doing these videos will help keep you top of mind for when they are ready.
In order to ensure you have an audience on the day and time you decide to go live, you need to announce your plan to go “live” in an Instagram post. Be sure to also mention key details about the property so you attract the right viewers.
When it comes time to do the tour, make sure you highlight these features:
- A tour of the interior of the property- Be sure to highlight unique features, high end appliances, great furniture. Basically anything you think someone would want to see in a home they are looking at buying.
- A tour of the exterior of the property- This means giving the viewers a look at the whole facade of the house. Show off any great landscaping or a beautiful backyard.
- Lastly, be sure to answer questions people ask with detailed, helpful answers.
A video of the neighborhood
A video of the neighborhood is a super easy one to do. You can either walk or drive while you talk about the features of the neighborhood like great local businesses, parks, the schools and favorite shops. Try and really cover a lot of details since this will be a great way to show off your local knowledge. Not to mention you are giving people an idea of what it would be like to live there.
Create excitement about a new listing
Whenever you get a new listing, be sure to show it off on stories so you can get the buzz going. Think about all the great features of the home and try to tell a story. If the master bathroom has a fantastic tub, describe what it would be like to take a bubble bath in it. A great kitchen? Describe what a Saturday night making dinner for friends would be like. Doing this will help people imagine what it would be like to live in the home. Remember you are selling the dream not just the home.
Give an insiders look into your marketing efforts
Although property values vary depending on the market you focus on, your marketing efforts should be number one on your list. Whether you are in the luxury market or handle more modest homes, the bases you cover to market a listing should be somewhat similar. So clients and prospects can get a better idea of what you can do for them, you should show them some of the great marketing you put out when marketing a listing. Also include things like the staging process and what goes into putting together an open house.
Video marketing is one of the best ways to get clients and boost awareness for your business. With video you can sell the dream and not just the home. Highlighting the right aspects of a home will give people not only an idea of what the features of the home are but presented correctly, what it would be like to live in it. The next time you upload a story to your Instagram, try out these ideas and take your real estate marketing up a notch.