When it comes to real estate marketing, video is one of the most powerful tools you can use. People choose to do business with people they know, like and trust. Video helps you build up authority in your real estate niche/area and is one of the easiest and most effective ways to stand out online.
Here are 10 real estate videos to try out in 2019
1. Create video blogs
You should have a blog by now. If you don’t, it is a great marketing tool for your business. If you aren’t a fan of writing, you can do a video blog. You have the opportunity to showcase your knowledge and expertise in lots of creative ways. The key is to always provide value. Once you have your video, you can have it transcribed and ready to upload to your website or social media account.
Interviews are a great way to share knowledge from other professionals (mortgage lenders, designers, architects etc.) as well as any satisfied buyers and sellers you have worked with in the past. As always, the information provided needs to be of value and relevance to your audience.
3. Real estate market update video
Anyone looking to put their home on the market wants to know how much they can expect to get for their home. Showcase your expertise and knowledge by putting together a market update every week or month. Discuss how the market is doing and why. Provide value and you will become the agent to turn to.
4. Listing tour
Every listing that you have should also have a property tour video. Your seller will be thrilled and it’s also a great way to appear in the top results on Google. Remember that YouTube is owned by Google so your video will show up in searches when relevant.
Social proof is everything for businesses regardless of your industry. For this reason, client testimonials are so effective especially when done in video format. Once you have edited your video and uploaded it to YouTube, be sure to distribute it on your social media pages and website so you are extending your audience reach.
6. All about me video
Before someone is going to want to do business with you, they need to know who you are. Create an “about me” video to connect instantly with people who find you online. In the video you want to discuss who you are, what your niche is, what area you serve and what makes you stand apart from the competition. If you have a team of people working with you, create videos for them too!
7. Neighborhood video
Show off your knowledge of your area by inviting viewers on a tour of your neighborhood. Showcase the best place for dinner, breakfast, coffee or a cocktail. As you go around town, make sure you have notes jotted down with helpful knowledge. Remember, you are trying to come across as an expert on your city.
8. Video email
Make your clients feel important by sending out personalized email videos. These can be sent out to someone for any special occasion. Birthday, holidays, to give thanks, congratulations. This is a great way to not only make clients feel special but for you to stand apart from the competition and stay top of mind.
Everyone has questions. Especially in real estate where there are so many nuances. So, every time you are asked a question, you should jot it down. Once you have a few questions, create a video with answers. This can then be uploaded to YouTube and your social media accounts.
10. Local business review video
People want to know all about the neighborhood they are thinking of buying in. Producing a video that highlights some of the great places in your neighborhood is a great way to show it off. This could be the best place to score a cup of joe or a favorite restaurant. By showcasing a popular local business, you are showing people that you know and understand your area. You will also be able to get some promotion in return from the businesses you review. Free word-of-mouth marketing for the win.
Whether you have been using video or are just trying it out for the first time, the above real estate video ideas are a great way to attract and win new leads and clients.