Remarkable Content Strategy Tips For Realtors

In today’s competitive real estate market, it’s not just about creating great real estate content—it’s about getting it seen by the right audience. Whether you are a seasoned real estate agent, a new real estate professional, or part of a growing real estate agency, it can be challenging to drive traffic to your blog and establish a robust real estate content marketing strategy. This post provides valuable insights on how to promote your content effectively, build relationships with local influencers, and amplify your efforts to reach a broader target market.

Creating and sharing content is vital to building your real estate brand, but distribution is just as important as creation. By following these content strategy tips for realtors, you can not only attract more traffic to your content but also generate more leads and improve your real estate SEO.

Outreach: Building Relationships with Local Influencers

Outreach is an essential part of a successful content marketing strategy for realtors. Outreach is about finding the people and organizations that can help share your content with a larger, more relevant audience. This might involve asking local influencers, real estate professionals, or businesses to share your blog posts or link to them in their content.

Finding Local Influencers in the Real Estate Market

Start by identifying influencers in your local area who have an established following within your target market. These influencers might be other real estate agents, local businesses, or even local government figures. Engaging with these influencers can significantly boost your online presence and establish you as a trusted authority in your local real estate market.

Some tools can help streamline your outreach efforts and find the best local influencers:

• Follower Wonk: This tool allows you to search for popular Twitter users based on specific keywords, such as “real estate” or “Orange County,” helping you identify influencers with a strong online presence in your local market.
• BuzzSumo: One of the best tools for finding popular content and identifying influential people in the real estate industry. While BuzzSumo is a paid tool, it provides access to an extensive database of content creators and their engagement metrics.
• BuzzStream: This is an outreach management tool that helps you keep track of your contacts and outreach efforts, making it easier to follow up and build long-term relationships with influencers.

Outreach Example for Real Estate Professionals

For instance, as a real estate agent in Manhattan real estate, you would focus on engaging with local bloggers, businesses, or community leaders with a strong social following in the real estate and local lifestyle space. Reaching out and asking these individuals to share your blog or link to it can help you establish credibility and expand your audience. Just remember, the key to outreach is building relationships, and those relationships will continue to benefit your business long after the initial contact.

 

Leveraging Social Media for Increased Visibility

Social media is an indispensable tool for content marketing. As a real estate agent, your goal is to create content that resonates with your audience, share it across multiple social media channels, and engage with your target market. Social media platforms like Twitter, Facebook, LinkedIn, and Instagram allow you to promote your content and build relationships with potential clients.

Effective Social Media Strategies for Realtors

The first thing you should remember is that content creation doesn’t stop after you publish your post on your blog. Once it’s live, you need to actively share it across your social media accounts to drive traffic to your blog. Here are some social media strategies that can amplify your content efforts:

• X: Share your real estate blog posts multiple times a day to ensure your audience sees your content. Use hashtags specific to your local market such as #OrangeCounty, #ManhattanRealEstate, or #LosAngelesHomes, rather than broader tags like #realestate, which can be oversaturated.
• Facebook and LinkedIn: Post your blogs to relevant Facebook Groups, LinkedIn Groups, or local community pages where real estate discussions take place. Paid promotion on these platforms can also help your content reach a broader audience. Consider using digital ads to promote blog posts, particularly if they align with trending topics in the real estate market.
• Pinterest: This is an often-overlooked platform for real estate content. Pin images from your blog posts, especially if they include helpful guides, property listings, or market insights. Each pin provides a direct link to your blog post, encouraging visitors to read more.
• Instagram: Share snippets from your blog posts in your Instagram Stories or main feed. For example, post market trends, a glimpse of local events, or behind-the-scenes looks into your real estate business. Instagram can drive engagement and direct traffic to your blog.

Engagement with Local Businesses and the Community

One of the most effective ways to build credibility and drive traffic to your content is by engaging with local businesses and community members. Sharing content about local events, town and county meetings, and local entertainment options can help position you as the go-to local real estate expert. Additionally, mention local businesses or community organizations in your blog posts to encourage them to share your content with their audience, creating a mutually beneficial partnership.

 

Syndicate Your Content for Broader Exposure

Syndicating your content on other platforms is a great way to expose your real estate content to a wider audience. Syndication involves publishing your blog post on third-party websites or owned channels, which can significantly increase your content’s reach. Many websites and blogs are willing to syndicate quality content, particularly if it’s relevant to their audience.

Syndication Benefits for Realtors

• Increased visibility: By syndicating your content to other blogs or platforms, you reach an entirely new audience.
• Backlinks: Syndicating your content provides valuable backlinks to your website, improving your real estate SEO.
• Referral traffic: As more people read and engage with your syndicated content, you’ll likely see an increase in referral traffic to your blog and website.

Some platforms to consider for content syndication include Outbrain and Zemanta, which are paid options for promoting content to relevant audiences.

 

Internal Linking to Boost SEO and Traffic

Internal linking refers to the practice of linking to older blog posts within new content. This helps drive traffic to valuable real estate content that may have been overlooked, while also improving the overall real estate SEO of your website.

How Internal Linking Helps Your Real Estate Blog:

• Improves user experience: Internal links make it easier for readers to navigate your blog and discover related content.
• Boosts SEO: Linking to older posts increases the chances of those pages ranking higher in search engine results, which can lead to more organic traffic.
• Increases page views: Internal links encourage readers to stay on your site longer by exploring additional content, increasing page views, and reducing bounce rates.

For instance, if you have a post about local market trends, you can link to another blog post about real estate seminars or success stories to keep visitors engaged with relevant content.

 

Roundups: Get Featured in Curated Lists

Getting your content featured in roundups can bring significant attention to your blog. Roundups are curated lists of the best content in a particular industry or topic, often compiled by bloggers or media outlets. These roundups can generate backlinks and drive traffic to your content.

How to Get Featured in Roundups:

• Search for “link roundup + ‘real estate’” or “best real estate blogs of the week” to find opportunities to feature your content.
• Reach out to bloggers who curate these roundups and ask them to include your blog post in their list of the best real estate content.

 

Paid Promotion for Faster Results

Paid promotion can be a risky but effective way to amplify your content efforts. If you’re not converting your traffic into newsletter subscribers or leads, paying for content promotion might not be the best solution. However, for those who are ready to invest, paid content promotion can help generate traffic at a lower cost than traditional advertising.

Outbrain and Zemanta are two platforms that specialize in promoting content for low costs per click, driving traffic and leads to your real estate website.

 

Social Media Marketing: Promoting Your Real Estate Blog

Social media marketing is one of the best ways to build awareness around your real estate content and increase visibility. By being active on social media channels, you can connect with prospective clients, engage with your audience, and drive more traffic to your content.

Share posts about market trends, content ideas, and success stories. Ensure your social media posts are well-crafted, relevant to your target market, and offer valuable insights into the real estate process.

 

Final Thoughts on Content Strategy for Realtors

Developing a solid content marketing strategy requires dedication and consistency, but the results are worth it. Whether you’re trying to establish yourself as a local real estate expert or generate more leads, using these content strategy tips will help you reach your goals.

Focus on creating valuable content, building relationships with local influencers, and promoting your posts across social media platforms and relevant third-party sites. By utilizing these techniques and maintaining a consistent effort, you will attract more real estate clients and grow your business in a competitive market.

Additionally, incorporating real estate flyers into your marketing strategy can significantly enhance your outreach efforts. FlyerCo offers customizable real estate flyers that help you effectively advertise property listings, upcoming open houses, or your services to potential clients. With well-designed flyers that reflect your brand’s voice, you can further engage your target market and establish a stronger presence in your local community.