- 31 Jan
Real estate promotional items are great for boosting brand awareness and generating leads. The right promotional items can become tools that provide advertising for months and years to come.
Here are five real estate promotional items that will help your brand stand apart from the competition
Whether you hand out these real estate promotional items during an open house or at closing, the important part is that you show gratitude, advertise your services and generate more sales!
Go for a unique business card
You will always need a business card regardless of your industry. For in-person meet-ups with buyers and sellers, it’s vital you have something to hand them that has all your information on it. The key is to make your business card memorable.
The above is a great example of a business card that will get people to remember you long after your conversation with them ends. A business card may not seem like something that important to focus on but minor details are what will keep you top-of-mind.
Put together a guide to local attractions
Any time you can add value to the lives of your clients and leads, you are helping to create deeper relationships that will continue to grow past your transactions with them. Creating a local guide is a great way to provide that added value to them. Take advantage of your existing email and mailing lists as your base. The guide should include everything your local neighborhood has to offer. Highlight great neighborhood restaurants, small boutiques and shops, and anywhere else of interest.
Take it a step further and see if you can negotiate discounts or special offers in return for your recommendations. This will help add even more value to your readers. For example, you could ask a local restaurant to offer a buy one get one free coupon for dinner or to donate a free round of wine if you send patrons their way. Small details like these offer up great impact in the eyes of your customers. They will no doubt remember your name the next time they or someone in their circle is in need of your services.
Create an infographic
Your real estate marketing plan should include great graphics. Putting together a helpful infographic as a real estate promotional item is the perfect way to help explain something of value to your audience. Studies have shown that people are 80% more likely to read a piece of content that has visuals than those that don’t. The above is a great example of providing key information about a topic many people don’t know that much about: home insurance.
Create a high-quality mailer
Creating a mailer can help get listings and your brand in the hands of everyone in your community. Make it beautiful by using high-gloss paper, an attractive design as well as professional images. The below mailer does a great job of not only providing useful information but also great graphics.
Create a real estate binder
If you want to really set yourself apart from the competition, putting together a binder will definitely help you achieve that. They can use it to take notes and keep their home selling/buying info in it. It will serve as a reference that your clients and prospects can keep turning back to. When it comes to what you should include, here are a few ideas:
- Make sure you include some beautiful business cards – This is a great way for you to expand your reach. When a family member or friend is in need of real estate services, you will be that go to person.
- Testimonials – Social proof is everything and people value the word of 3rd party endorsements more than yours. It is just how it works.
- Information for buyers – Include all pertinent information any buyer would want to know (i.e. what is the home inspection process like, what are your mortgage options, first-time home buyer mistakes to avoid etc.)
- Information and tips for sellers – What paperwork and documents should they have on hand, how to prepare the home for selling, home staging tips etc.
Having the right real estate promotional items is key to your overall marketing strategy. The above examples will help you stand apart from the competition and lead to an overall boost in sales and new clients.