In the competitive real estate industry, building and maintaining strong relationships with clients is crucial for success. For real estate agents and real estate professionals, effective customer relationship management (CRM) is essential to grow your business and keep accurate customer records. The right real estate CRM software can streamline your processes, enhance client engagement, and ultimately drive more sales.
When selecting a CRM system, it’s important to consider factors such as ease of use, integrations with other tools, and specific features tailored to the needs of real estate agencies. In this post, we will explore the best CRM for real estate agents in 2017 that can help you optimize your real estate business and enhance your client interactions.
1. Pipedrive
Pipedrive is recognized as a leading CRM platform focused on managing the sales pipeline for real estate agencies. This cloud-based CRM allows you to track important conversations, property evaluations, and scheduled showings. With customizable dashboards, filters, and reports, managing leads and transactions becomes straightforward.
One of the standout features of Pipedrive is its visual sales pipeline, which offers a clear representation of where each deal stands in the sales process. This timeline layout enhances task management and prioritization, enabling real estate agents to navigate between properties effortlessly. Users appreciate Pipedrive’s intuitive design and user-friendly interface, which minimizes the learning curve for new users. By implementing Pipedrive, you can ensure that you never lose track of potential clients and their needs.
2. ProsperWorks CRM Software
ProsperWorks is a versatile CRM system that excels in providing a comprehensive view of your customers. While it caters to various industries, it has gained significant traction in the real estate industry. Key features include lead tracking, email integration, and opportunity management, ensuring your client data is always accessible.
The automatic email storage within contact portfolios and detailed interaction histories help you manage contacts effectively. ProsperWorks integrates seamlessly with Google Workspace, allowing you to view all your tasks, emails, and client interactions in one place. This CRM software is especially beneficial for real estate professionals who rely heavily on email communication to engage with clients and nurture leads.
3. Contactually
Contactually provides innovative features to help you remain engaged with your network. By categorizing your key contacts into “Buckets,” this real estate CRM automates your follow-ups, ensuring you never miss an opportunity to connect with potential clients. Say goodbye to cold calls and missed connections—Contactually enhances your client relationships and boosts your business through consistent engagement.
One of the notable aspects of Contactually is its emphasis on relationship management. By prompting you with reminders to follow up with past clients and leads, it ensures that your communication remains top-of-mind. This proactive approach helps real estate agents build strong relationships over time, turning leads into loyal clients.
4. Top Producer CRM
A staple in the real estate CRM landscape, Top Producer continues to be a favorite among real estate professionals. Its regular updates introduce new features and integrations with lead capture sources like Trulia, Zillow, Boomtown, and Realtor.com. Instant lead alerts keep you connected through your smartphone, allowing you to respond promptly to potential clients.
Top Producer also offers customizable action plans and contextual coaching, providing suggestions for relevant topics to discuss during follow-ups. This feature is particularly useful for real estate agents who may struggle with conversation starters or feel overwhelmed with client management. By using Top Producer, you can ensure that your follow-ups are both timely and meaningful.
5. Wise Agent
Wise Agent is highly regarded as one of the best CRMs tailored specifically for real estate agents and brokers. This CRM software offers essential features such as transaction management, marketing tools, unlimited document storage, and lead tracking. With free training and 24/7 support, Wise Agent ensures you have the resources you need to succeed.
Regular updates introduce new functionality, keeping you ahead of the curve in the fast-paced real estate market. Wise Agent also provides useful automation tools to streamline routine tasks, allowing you to focus on what matters most: building relationships with your clients. Its intuitive design and extensive support make it an ideal choice for both new and experienced real estate agents.
Conclusion: Elevate Your Real Estate Business with the Right CRM
Choosing the right real estate CRM is crucial for enhancing your customer relationship management and streamlining your business processes. Each of the top 5 CRM software solutions for 2017 mentioned above—Pipedrive, ProsperWorks, Contactually, Top Producer, and Wise Agent—offers unique features tailored to meet the diverse needs of real estate professionals. By leveraging these tools, you can improve your lead management, automate marketing campaigns, and ensure effective communication with your clients.
Investing in a robust CRM platform not only helps you stay organized but also fosters stronger relationships with your clients, leading to increased sales and a more successful real estate business. As you navigate the competitive landscape of the real estate industry, consider how these CRM systems can support your goals and drive your success.
Take the first step towards optimizing your business today by exploring these best real estate CRMs and finding the perfect fit for your needs.
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Leave a comment below!
Great write up Andrew! I’ve seen others…but you get straight to the point and that’s awesome! I’ll be sure to share your Blog and other posts with my Twitter followers.
Cheers from NYC Manhattan brother,
Marty Morua
I have seen many other real estate blog but your blog is best. It is straight forward and point to point. Here is every point about real estate is mention