pinterest for real estate
Denise Nov 29, 2019 Uncategorized 0

pinterest for real estate

 

When people think of Pinterest, cookie recipes and ideas for how to decorate your office come to mind.  Although Pinterest is great to find the best sugar cookie recipe, this visual search engine is so much more.

 

Below Are Six Tips For Using Pinterest For Real Estate Marketing

 

With over 200 million visitors every month, realtors have an opportunity to reach consumers that are utilizing the platform as part of their decision making process when it comes to purchases.  According to Pinterest, 90% of weekly users are using this platform to make decisions on both immediate and later purchases.  Here are some ways you can start leveraging Pinterest for real estate to help grow your business.

 

Pinterest Tips For Branding

 

With Pinterest being a visual search engine, it can be easy to get lost among all the images.  This is especially true if everyone’s pins look similar.  For this reason, it is important to have your own style.  When using Pinterest for real estate, you need to make sure you are consistent with your visual branding.  Every one of your pins should be easily recognizable.  That means your tone, fonts, messaging and color scheme need to be uniform throughout all the pins you post.

 

Image result for real estate agent pinterest pin with logo

 

A great way to help your pins stand out is to add a watermark or a small logo to the bottom of your pins.  Keep it understated. You don’t want it to over shadow your message but you do want people to know that the pin is coming from you.

Here are some helpful ideas for boards you can create:

  • Pictures of satisfied clients – This will help with your social proof.
  • Recent listings – Include professional photos of your properties on this board.
  • My dream home – Give your followers an insight to your personality.
  • Funny real estate memes or images – Show your funny side but keep it clean.
  • Real estate videos/infographics – Share valuable content and followers will share and keep returning for more.
  • Your pets – Give a behind the scenes look at your life with your fur babies.
  • Interior design/architecture you love – Another great way to show your personality.
  • Your hobbies – Another insight to show your personality.
  • Seasonal boards (Fall favorites,Halloween, Thanksgiving, Summer Fun etc) – a fun way to share content people want.

 

Pinterest Tips For Lead Generation

 

Pinterest is great for lead generation.  You will get the opportunity to reach new prospects and boost traffic back to your website.  In order to get these leads, you need to create boards that will help attract them.

 

Image result for first time home buyer checklist pinterest

 

Here are some helpful ideas for boards you can create:

Boards to attract buyers

    • Home decor inspiration – Create a board with great interior design ideas along with DIY tips.
    • My dream home – Go crazy with this one.  It is not supposed to be grounded in reality.  These are images of amazing kitchens, gorgeous bathrooms and beautiful decor.
    • Kids room decor –  Everyone wants to put together an amazing space for their kids.
    • Outdoor space ideas –  This board should be filled with amazing pools, beautiful landscaping and amazing backyards.
    • Kitchen inspiration – The kitchen is a favorite spot for many people.  Pin all the great kitchen ideas here.

 

Boards to attract sellers

    • Inspiration for small spaces – For those people that are looking to maximize small spaces (paint colors, furniture ideas etc).
    • Renovation ideas – Think simple kitchen changes, changing the paint color in a room etc.
    • Organization hacks –  Who doesn’t want an organized home..share all the tips!
    • Tips for home sellers – Share all the tips for getting a home ready to sell.
    • Home staging tips – Pin all the ideas to help sellers gets their place showroom-ready.
    • Pins related to your community – Everything local goes here.  Think landmarks, great restaurants and anything else a visitor would find helpful.

 

 

Pinterest Tips For Sharing Listings

 

One of the easiest ways to use Pinterest for real estate is to show off your amazing property listings.  First thing is to make sure the photography is on point.  If you can’t afford a professional photographer, make sure you are at least using the right type of camera.  You don’t want to upload images taken with your phone.  Remember, a picture says a thousand words.

Be sure to capture images that will spark the attention of your followers.  Images of a dreamy bathroom, an amazing view, a great kitchen space  or unique architecture, are all the things you want to focus on.  You then want to give thought to how you categorize these listings.  Come up with different boards by key features if that makes sense for you.

Here are some helpful ideas for boards you can create:

  • Homes with pools – Beautiful shots of pools surrounded by lovely landscaping.
  • Luxury homes – Everyone loves beautiful real estate.
  • Traditional living – Show up for those people looking for traditional style ideas their home.
  • Modern living – Share inspiration for traditionally modern or mid-century modern decor/living.
  • Family friendly – Think awesome playrooms, decked out backyards and kid-proof decor ideas.

 

 

Pinterest Tips For Driving Website Traffic

 

More website traffic means more potential leads when you are using Pinterest for real estate.  Your objective on this platform is to attract people who are looking to buy or sell a home and get these people to head over to your website.  An easy way to do this is by making sure you link to your website in your pin descriptions.

Creating a piece of valuable content like an infographic can entice someone to click thru to further related content.  So if your infographic is about tips for selling your home, you may want to have a link to a blog post that touches on things to avoid doing when selling your home.

 

Pinterest Tips For Real Estate Farming

 

As a real estate agent, your ultimate goal is to become the go-to agent for people in your community.  The way you achieve this is by providing consistent value to those in your areas of service.   This is where a carefully curated list of boards comes into play.  You want to focus on what potential buyers and sellers would be interested in and looking for. By doing this, you grow a reputation as someone who is a knowledgeable resource.  Before you know it, you will be gaining in traffic, leads, sales and referrals.

Here are some helpful ideas for boards you can create:

  • Things to do in your community – Fill this board with all the great things to do in your area along with fun events.  It is also a good idea to create  seasonal boards so followers have a resource for ideas of things to do all year long.
  • Places to eat –  Post images of all the great places to eat around town.
  • In demand neighborhoods – Fill this board with great images of your area, nice neighborhoods, beautiful homes etc.
  • Outdoor activities – This is for all the great parks, nature trails, lakes, playgrounds etc.

 

Pinning Best Practices

 

When using Pinterest for real estate, you want to make sure you are optimizing your pins.  You need to make sure you complete these three fields for every pin: Description, Link, and Board.

  • Description – The words you use to describe your pins should be catchy and creative. You also want to use hashtags and keywords so your pin can be more easily found.  If you are pinning a listing, this is where you will put the price.  If you enter it with a dollar sign and the price, Pinterest will add a price banner.
  • Add a link – The link will take the person to another site.  In most cases this will be your website.  Wherever you link to, make sure the link works.
  • Choose a board name – Choose the best board that fits your pin.
  • Variety is key – There needs to be a nice mix of your own content along with content you find in your research.  You don’t want too much self-promotion.  Ideally, you should strive for 10% business, 90% valuable content.

 

Pinterest real estate marketing will grow your business

When used correctly, Pinterest is a valuable tool for any Real Estate agent to use. It may seem daunting at first, but once you get the hang of it, it can actually be one of the most fun things you have to do every day.grow your online presence. With just 15 minutes a day, you can experience increased website traffic, a new client base, and potentially more money in your pocket.

 

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