Sadly, backlinks are still the #1 ranking factor from Google when trying to rank higher in organic searches. Google likes to tell us that ‘content is king’ and it’s true to an extent — SEO and content marketing have never been more important. Great content also naturally gets backlinks and also has various other ranking signals that helps you rank well. Still backlinks are the most powerful metric for realtors to rank higher for (SEO) searches.
We analyzed over 100 real estate websites who were ranking on the front page of Google search and identified the top sources of their backlinks.
Keywords were for “City Real Estate Agent” or “City Realtor.”
One side note – most of them are ranking highly because they’re also a business listing. If you don’t have your real estate listed as a business listing you should look into that right away.
Great Backlinks For Realtors:
(Potentially high value ones in bold)
SEO, content marketing, and backlinks have to be your bread and butter when it comes to a marketing strategy. Take a look at these websites, and choose at least three of these avenues to begin looking into right away for quality backlinks.
Social Media Backlinks
YouTube – No Follow. Start your YouTube backlink strategy with your own YouTube channel, and if you don’t have one, it’s time to make one.
Pinterest – No Follow. Take note: this is a top backlink for multiple real estate websites, even though most people say it has no ‘link juice’. When almost every real estate website in the #1 spot has this at the top of their list, it has to mean something.
Real Estate Website Backlinks
RESAAS – A big real estate social network. Generally easy to get links from your profile page
ValueCom– Real Estate Listing Site
Trulia Blog – Not only a great way to increase your real estate SEO rankings but, it’s also a good way to connect with potential prospects.
Redfin Forums – From the profile page. Looks like you might have to be working with them to get this benefit.
Realtrends– Looks to be populated from your Trulia profile page.
Variety/Dirt– Find some celebrity real estate news,and if you submit it first you get a backlink. It’s relevant to real estate so it’s pretty high quality as well.
Other Quality Linking Strategies
Internal Linking – This is linking from the other pages on your site to your main page. Internal links are super relevant because they establish your website’s architecture, which essentially paves the roads for Google’s crawlers. These crawlers can better index your pages, and give you higher relevancy, if your internal linking strategy is sound.
This is important: if you don’t have a large amount of competition we found a lot of websites rank #1 in Google without backlinks other than the ones they were giving themselves.
Regional Backlinks — Obviously, shooting for global markets is never a bad idea. However, most of your real estate business is going to be local or regional. Google ranks content regionally, which is why it’s so important to build relationships with the real estate apparatus in your area and reach out to them personally for backlinks. Local newspapers, municipal social media, community websites, local subreddits — building these relationships will keep your name at the top of the local list of realtors and real estate.
Forbes – The most expensive home for your backlinks. If you want a similar article with such a high value link, we suggest finding something highly unique in your market and searching through the Forbes writers for one that does real estate coverage. Contact them with something that would interest them and pitch them on it. Bonus points if you build a relationship first.
Active Rain – This is a great strategy. The key here is starting a blog with great content. The problem is, that they’ll only allow your blog to be indexed by Google if you pay their high monthly pricing. Is it worth it? If you’re going to be blogging consistently on it, yes. If not you’re going to be paying over $40/mo for a single backlink that might not even get indexed.
PRWeb – No Follow – Again, no follow which is supposed to have no ‘link juice’ but, we found a lot of websites ranking in the #1 spot with PR Webs no follow attribute. This seems to suggest that it is actually passing something through that Google likes. There is a chance that the real estate industry doesn’t have the same rules as everyone else.
*Another thing we noticed is that some Realtors are getting articles on all the top news sites (yahoo, aol, forbes, bloomberg, etc). If you can obtain these types of links it almost guarantees you a top spot in Google. When everyone is competing for lower quality links, these can be considered the holy grail. Other real estate agents are doing it so you can do it too. Build a relationship first and then figure out what they need as a journalist and work with them to get that completed.
** A lot of backlinks were left out if deemed low quality. Most were very low quality.
And of course, don’t neglect your traditional real estate marketing strategies. Be sure to check out FlyerCo for your real estate flyers.
Have you seen any other high value links?
Leave a comment below and we’ll give you a link as a thank you!