Denise May 20, 2019 Uncategorized 0

Facebook Tips for Reators

By now you are already on Facebook for real estate marketing purposes.  If not, you need to be.  2.23 billion monthly users are on Facebook and many are buyers and sellers.   This is your opportunity to put your business in front of more of your target audience and generate more leads.

Here are six types of Facebook posts that will help boost engagement

Polls and quizzes

When you post polls or quizzes, you are asking your audience to engage with you and share their opinion.   This keeps people from just scrolling and takes some extra effort beyond a “like”.  They work because people get to be a part of the conversation and share their feedback.  People also like them because they can see how their answers compare to other people’s.

Here are some ways to use the data you collect from the poll:

  • Take what you learn to help improve your marketing efforts
  • Use feedback to improve on your services
  • Get a better sense of the type of content your audience is looking for

Create your own video

 

[Photo by CoWomen from Pexels]

Videos on Facebook get about 8 billion video views per day  according to Techcrunch.com.  Furthermore,  video posts generate 12 times more shares than images and text combined.   This means Facebook for real estate is a must! You need to get on the video train stat!

One of the easiest ways to get started with video is to invite your audience to see a glimpse of what a day in real estate looks like.  Take them on a tour of a home, show them what goes into an open house, give them a sneak peek into how you go about staging a home.  All this helps foster a stronger connection with your audience and helps keep you top of mind.

Share blog posts

[Photo by rawpixel.com from Pexels]

If you haven’t started your own blog yet, you definitely should.  When people are deciding on a real estate agent,  they want someone who is not only a strong negotiator and communicator but also someone who is knowledgeable about the real estate market.  A blog is one of the best ways to serve your audience with all kinds of valuable and exciting content.   It will allow you to position yourself as an industry expert.  Bonus tip: set up your blogs to automatically post to your Facebook page.

Here are some blog ideas to get you going:

  • Housing market changes
  • The mortgage process
  • All about home inspections
  • Home renovation advice
  • Seller and buyer checklists

One of the best uses of Facebook for real estate: Post customers’ testimonials

Although business pages come with a “reviews” section, many people may not visit it.  In order to avoid missing the opportunity for people to see how great of an agent you are, you need to post your testimonials.

When you do, drive new traffic by including a link back to your website.  This way they can see additional testimonials as well as look around your site.

Share first-time buyer tips

Buying a home for the first time can be exciting but scary.  It is a huge purchase and people don’t know much about the process.  In an effort to ease their nerves, create a useful post with tips.  This is something you can put together as an educational series.  You want to cover everything from setting a budget, getting pre-approved for a mortgage as well as everything in between.

Sharing educational advice will help show you off as someone who’s knowledgeable about the industry.  As you do this on the regular, people will want to tune in to see what helpful thing you post next.

Post great memes

Using Facebook for real estate wouldn’t be complete without adding some fun to your content mix.  Memes are a great way to do this.  If they are real estate related, even better.

{Image by Lightersideofrealestate.com}

Memes like these are popular because they capture your attention and encourage the person to share it.  It also inspires connection among your audience because there is a clear relatable factor.

 

Write your comment Here