- 09 Jan
Real estate content that you put out into the online world needs to be shared in order to increase traffic to your listings and your website. For all your hard work coming up with content, you need to make sure you are using the right strategies to make it as simple as possible for people to share your content.
Here are 5 ways you can help make your real estate content shareable
Social media is a powerful way for businesses to boost awareness of their services. When it comes to real estate marketing, it is essential that you are including ways for your real estate content to be shared on social media.
Add social sharing buttons to real estate content/newsletters
Social share buttons are an easy way to allow people to share a property listing, an email newsletter, a blog post and pretty much any other form of marketing you put out on the web.
The question now becomes, which social media sharing buttons should you include? Definitely not all of them. It may seem like it would make sense to put as many options as you can for people to share your stuff. This is not the case. Too many options leads to no action being taken at all.
The key is to focus on the platforms that will provide you with the broadest reach to your target audience. So the question is, where is your target audience hanging out? It may not be Pinterest or LinkedIn. If that’s the case, don’t put sharing buttons for those platforms.
Here are general platforms to offer sharing buttons for:
Use video marketing
Nothing gets prospects more excited about a property than video. In fact, video boasts over a 400% increase in inquiries for listings than those that don’t use video. Being able to see the layout and size of a property through a video allows the person to imagine themselves in that space. You also have the ability to showcase the features with your voice.
When it comes to sharing your videos on social media, you want to try and upload your video directly to your social media page. Algorithms with social media will favor content that will keep users on their site as opposed to ones that will take viewers to a third party site like YouTube.
Create a dedicated page for your listings
Creating a dedicated page for your listings is an important piece to making them more marketable. With so many MLS listings that all look the same, this is your opportunity to stand out. If you are just starting out and only have a few listings, this is still something you want to do. And if you have tons of listings, cherry pick some featured ones and create pages for those.
Doing this will not only make your listings more shareable, you also have the added bonus of likely getting indexed by the search engines.
Write a blog post for your listing
Blogging is a great way to not only communicate with your website visitors but to also feature a listing. Writing a blog post about a specific property gives you the opportunity to come up with a unique description separate from the MLS description.
Here is what should be included in your post:
- A catchy title –Hottest Homes For Sale in Miami Beach with your property being one of them.
- Details about the home – Share great features about the home that may not be in the listing description.
- The neighborhood – Talk about the area. Restaurants, hot spots, great parks etc.
- Great photography – If you can swing professional photography, do it.
- Call to action – Make sure you tell people what you want them to do next (i.e. click to see more properties in your area).
Here are some additional benefits to writing a post like this:
- Sellers will get a clear idea of what you are doing for them.
- In addition, you will get the added SEO benefits that can help give a boost to your listing’s search ranking.
- You will increase the amount of blog content on your website.
Share your listing on social media
Social media marketing is key to promoting your listings. If you do not have an account set up or you are not sharing your listings, now is the time to get started. Facebook, Twitter, Instagram, LinkedIn are just a few of the places you can leverage your followers to help promote your listings.
A simple post letting your people know that you have a great listing on the market and a request to share it is all you need to do. Somewhere along the way, you may find a potential client.
Make your real estate content shareable
As you approach your online marketing strategies for this upcoming year, remember the importance of social sharing. Everyone is online today and you want to effectively leverage the fact that potential prospects can be one of your greatest marketing assets. Provide them with simple ways to share your content and listings and you will definitely see an increase in business.