- 06 Nov
The best books for real estate agents are the books that hook you personally and stick in your mind.
When you read, the author becomes a kind of long-distance mentor, sharing their methods and philosophy of success. Not every mentor fits every apprentice, so take the time to find the the tone and style of author that fits you best.
The books we’ve collected below are considered some of the best books for real estate agents to learn, study, and integrate into your methodology. They each present their own unique formula for catapulting your small real estate business towards growth and success.
We’ve separated these real estate books by specific category for easier skimming and cataloging if you want to bookmark this page and come back to it when you’ve finished a few books.
Best Real Estate Books About Business
Voted #1 business book by Inc. 500 CEOs. The E Myth tries to uncover and expose the myths surrounding starting your own business. Further, it also shows you how to apply the lessons of franchising to any business model. This book will help you successfully grow your business.
Why readers love this book: This book gives you everything you need to get your business to run without you. Furthermore, you will learn how to love the work you do.
With contributions by real estate’s most influential leaders, this book covers everything you need to know to build a real estate business that lasts. Above all, this book will show you that you don’t have to take shortcuts to grow your business.
Why readers love this book: It shows you how to take charge of your career with purpose and soul. Specifically, it gives you a step-by-step outline of what a sustainable practice looks like.
This book debuted at number one in real estate sales for 2019. This revised edition is for the newbie as much as it is for the veteran. It gives you all the steps you need to take to build yourself a long and successful career in real estate. You will learn how to properly set goals, generate leads and how to effectively grow your business.
Why readers love this book: The entire book is full of relevant and valuable information. As a result, you will get all the tools you need to stand apart from the competition while working smarter not harder.
Best Real Estate Books for the First Year Agent
Real estate agent and author Shelley Zavitz walks readers through an entire first year in the real estate game, drawn from her own personal experience and the experiences of colleagues. It tackles the nitty-gritty of the journey from real estate license to functioning business, and shares the pitfalls to avoid to make that first year a success.
Why readers love this book: At a trim 151 pages, readers love how both detailed and readable this book is. Readers (who overwhelming gave the book five stars) also seemed to connect with Shelley and her journey on a personal and emotional level.
Written by an active realtor, this book gives you all the information you need to be successful today as a Realtor. So, whether you just got your license or are a seasoned veteran, it covers in detail what today’s buyers and sellers are looking for in their real estate agent. You will get all the actionable tips and insight you need to handle different situations that will come your way.
Why readers love this book: A very easy read. This book breaks down step by step what you need to do as a new real estate agent in order to succeed. He gives very detailed advice on how to formulate a business plan that will help take your career to the next level.
With a five-star review rating from over 400 readers on Amazon, this book is definitely considered one of the best books for real estate agents. It will teach you how to start your day in a way that will take your life to new heights.
Why readers love this book: This book is filled with great storytelling mixed with life lessons and will teach you how to love your mornings.
Best Real Estate Books to Build Your Career
A follow up to Keller’s bestseller “The Millionaire Real Estate Agent”, this book will help agents not only continue to thrive in a good market but gives you tangible tips to weather tougher markets and still keep sales numbers high.
Why readers love this book: If the market shifts, this book gives you what your personal shift should be in reaction to the market change. Above all, this is the greatest takeaway.
In this book, Hoss Pratt covers 12 essentials to being a top real estate agent as both a listing agent and a buyers’ agent. Above all, this is an inspirational read that will help you develop the mindset of a top producer. By the end of the book that you will have the tools to achieve the life of your dreams.
Why readers love this book: This book provides the exact methods and techniques that Pratt has used to become a top producing agent. You will feel motivated and super-charged after reading this book.
Best Real Estate Books About Pure Profit
Gary Keller is a renowned real estate guru. He is known for his best selling books and as co-founder of Keller Williams Realty. Firstly, this book is considered by many to be the benchmark for books on how to succeed in real estate. As the title implies, this book will give you each step you need to take in order to net a million in annual income.
Why readers love this book: This is the book to read if you are looking for actionable tips on how to build a profitable real estate practice and master real estate sales.
This New York Times best-selling book covers how Pat Hiban went from working around the clock to taking off all the time he wanted and still was able to make a 7 figure salary. The book is filled with the right strategies you need to employ for success in the real estate industry.
Why readers love this book: It gives you all the tools the top real estate agents use to build up their businesses. Furthermore, he clearly lays everything out in 7 sections and also summarizes them again at the end of the book which is helpful.
One of the most profitable young realtors in America, Ricky Carruth shares what he believes it takes to succeed as a real estate agent in today’s market.
Why readers love this book: This is a compact, easy-reading book. It shows you how you don’t have to compromise your personality or ethics to become a very successful.
Best Real Estate Books About Marketing
Social media expert Tony Giordano shows you how to use social media websites like Twitter, Facebook, LinkedIn, Instagram, SnapChat etc. You will learn how to get new clients, generate leads, and create brand awareness.
Why readers love this book: Filled with useful, in-depth information, this book is an easy read. The author covers every major social media platform and gives you the practical tools you need to grow your influence and presence online.
The Conversion Code provides a step-by-step guide for capturing and converting online leads allowing you to close more deals.
Why readers love this book: The strategies provided in this book are highly effective, simple to remember and easy to implement. It provides everything you need to boost traffic, leads and sales.
Best Real Estate Books to Improve Your Communication
A spin-off from “Exactly What to Say: The Magic Words for Influence and Impact,” this book is instead targeted directly at real estate agents. Written by best-selling author Phil M. Jones, “Exactly What to Say” helps you not only communicate more effectively with clients, but provides you with the actual tools, strategies, and words than can help transform your real estate success.
Why Readers Love This Book: “Exactly What to Say” has five star reviews at Amazon and Goodreads and has readers gushing about how this books gives them no just soft philosophy, but literal phrases and exact questions they can (and have) used to find success with buyers.
Touted as Amazon’s #1 real estate sales book, this book is considered one of the best books for real estate agents. In this book, Michael Maher gives you the steps you need to take to build a more profitable business and a more fulfilling life in the process.
Why readers love this book: Amazing book. A must read for anyone who deals with customers and is looking to grow their referral base.
Best Real Estate Books for Personal Development
While it may not be directly related to real estate, “Think Like a Monk” can help real estate agents both veteran and newbie manage their stress and the expectations they put on themselves. Written by Jay Shetty, host of the On Purpose podcast, this book
Why readers love this book: Famous author and professor of medicine Deepak Chopra said “this book frees you from the hypnosis of social conditioning and helps you become the architect of your own life,” while best-selling author Brian Grazer called it a “life-changing book whose time is now.”
Readers find this book helps them create their own road to personal success, while at the same time sharing wisdom on how to maintain your own stress levels and be happier person.
A must read. Karen Briscoe is a top-performing real estate agent who reveals how investing five minutes a day will lead you on the path to a higher level of success in business and in life.
Why readers love this book: All around five star reviews from Amazon readers for this book. It delivers all the right information in small, manageable bites. In addition, all her advice is easy to follow and is relevant for any agent whether new or seasoned.
Cialdini is a New York Times Best selling author. Dr. Robert Cialdini has built his entire career around researching the science of influence. He is considered an expert in the fields of persuasion, compliance, and negotiation. All the key tools you need to be a successful real estate agent.
Why readers love this book: Although this book is not specific to the real estate industry, it doesn’t have to be. Real estate professionals love this book because as the industry transitions from a ‘Relationship Business’ to a ‘Transactional Business’. Moreover, this books will help you build great long term relationships in the face of technology.
The key to success: never stop learning
Whether you’re a new agent just starting out or you have been at the game for years, investing in your personal development will be key to your success.